How effective is your website?

• Is it easy to find?
• Is it easy to use?

One of the reasons that it is difficult to turn a prospect into a customer is because the customer may have a difficult time locating the final sales page, gets frustrated, and eventually leaves your website to search for a better purchase elsewhere.

In order to increase sales, you will first need to check and make sure that your order form is easy to locate. Sometimes the best way to do this is to write a small paragraph that tells your visitors exactly where and how to find the order form. Also, try placing the link to your order form in an attractive, noticeable box at the top and bottom of your webpage, so that no matter what part of the page the visitor is looking at, they can find it easily.

Offering multiple payment options is another way to increase sales. Some visitors to your website may be uncomfortable providing their credit card online and may instead want to pay with PayPal. Others may not trust PayPal and instead choose to pay with check or credit card. Whatever the reason, the more payment options you have available, the easier it will be for you to continue turning your prospect into a customer.

It is also a good idea to improve your website’s credibility. One of the ways to do this is to offer secure encryption technology on your website’s order forms. In addition, offering a money-back guarantee (and sticking to it – something that many merchants have a problem with) is a good way to increase sales and offer a better user experience.

Finally, increase your credibility by offering a method of contacting you, whether it be by email or phone number or both. And make sure that this method is easy to find on your webpages and is easy to use. Providing your contact information can be doubly effective, because if a visitor sends you an email asking you a question about your product, you will be able to remind them of your product when emailing back. Reminding a visitor of your product is an effective way to increase sales.

Turning a prospect into a customer is no easy task. If you have noticed that although you are continuously tweaking the sales pages, but you are still not getting sales, following these guidelines can help offer another way to effectively complete the transactions you’ve been waiting for.

This “great” article fis rom Site Pro News!

SEO is Essential for Online Success
Article By Peter Nisbet

If you are seeking online success with your business, then SEO search engine optimization is essential. Without adequately optimizing your website for search engine spiders or algorithms, you have little chance of your site receiving visible listings on the search engine results pages.

That spells disaster!!    Read Full Article

Sterling Photography International … to be launched in September.

Site launched on 08/01/09 was
http://www.getawaysbydesign.com

Congratulations to Marcus Adkins who is working hard on his new project offering great Florida  ”getaways” ….weekend trips and vacations to clients around the globe.   Marcus, a photographer, spends his weekends exploring biking and hiking trails and other unique locations while at the same time taking those great nature shots that are displayed on his site.

The dog days of August are upon us and web design is in full swing.  We are getting many requests from new business owners realizing how a killer website will improve their bottom line.