If you were to hire an outside partner, like a SEO firm or professional copywriter, to handle your content writing you are bringing them on as de-facto employees. They will work with you and your team directly to ensure that the messaging and branding of each piece of content they produce is on target. They not only know how to produce great content, they also know how to optimize it for SEO and make it share-worthy to drive your social media marketing campaign

Generic Writing Won’t Make You Stand Out.Most outsourced articles are a little flat, stale and overused. No one is going to produce a great piece of content for your brand for $5! Depending on how large and in-depth you want your article or whitepaper or blog post to be, a great writer could easily spend a few days doing the research, writing the article and fine tuning the messaging. Are you willing to do that much work for $5? $10? Even $100? What is your time worth?

If you aren’t willing to put in that much effort, why are you expecting the person to whom you outsourced your content to?   I was working with a consulting client once that had outsourced their content. It was our first meeting and I was combing my way through the site, asking them to explain their business model and methodology to me.  As he was talking, I noticed that some of his points were in direct opposition to what I was reading on his site. When I pointed out the discrepancies, he replied “Yeah, we don’t do it that way but this is what the writer we used sent me, so I just put it up.” I was blown away! I couldn’t believe that a site owner was so desperate to cut corners with his budget that he would willingly publish content that his company didn’t even believe in! He sacrificed his whole brand to save a couple hundred dollars. I think that is a prime example of “penny wise, pound foolish.”

Most outsourced content is nothing special. You might find a few diamonds in the rough here and there but for the most part it’s bland and vague (at best) or reads incredibly spammy (at worst). If there is anything site owners should have learned from the Panda updates it’s that good SEO relies on great content! If you don’t have the in-house talent or time to handle your own content creation, make sure you are putting that responsibility in capable hands (recommedation from Site Pro News.)

Who are you writing your blog posts for … people or search engines? Depending on your intended audience your posts can and should be radically different in tone and style. This concept is related to my my post on how to choose keywords for your blog posts. When you write a post or article on your blog you have to decide am I writing this for “today” and my short term day-to-day audience, or am I writing this as a long term evergreen content?

To learn correct blogging methods, visit the site below and read correct blogging procedure.

http://www.wolf-howl.com

Call Jean at InsideDesignOrlando.com and ask for information regarding an available blogger for your company.  (407) 405.4877