How to understand CTA (Call To Action) for web design!

Apr 25, 2012

All great websites contain several CTA elements.  Using a colorful button or link with certain words creates a sense of urgency.  Using text such as “special offer,” “free quote” or “free download” are examples of typical CTAs which could be used on your site.  Verbs like “follow us,” “click here” or “buy now” will help to increase your ROI (Return On Investment).  Our design wizards at Inside Design Orlando work hard to educate our clients regarding successful, proven marketing strategies.
We explain it like this:
Site visitors will click on the button or CTA verb (which is linked to a contact form or other)
They will then complete the contact form or other CTA criteria.
They may even call the site owner asking more info regarding the benefit offered.
This will then lead to an opportunity to sell or provide the client’s service or product as advertised.

  • More sales = Higher Revenue = Greater ROI.

CTAs can be hyperlinked text, a clickable button or image that solicits a desired action from a reader and then redirects them to a landing page that provides additional information to continue the conversation and/or to read the entire article.
DOWNLOAD NOW:  This suggests that the viewer will receive an advantage, service or product by clicking a “download now” button or link. You may be offering a special price for a product which is seasonal or other.
ASK THE EXPERT: This specific page can be a call to action suggestion which will keep your viewer engaged). They will ask a question and that will offer you (the site owner an opportunity to respond) and “keep the conversation going.” This element is most often found on an authority site (a site offering credible expertise in a given area).
FREE QUOTE: When the viewer clicks on this button or link he or she will probably find a reply/response form on a page created specifically for that function. Once the viewer answers the questions, you will again be offered the chance to “continue the conversation and make the sale. You’ll be able to provide quotes for your services and find out more about the viewer’s project.
SAVE 10%: A great call to action is to have a button or link offering a specific percentage off the price of goods and services. A very popular element which gets results. Enticing the visitor with a discount is a proven marketing ploy which works.
JOIN NOW : This button or link may allow the viewer to become a member of a specific group or social networking site.
REGISTER HERE: This call to action suggests that your viewer should register for an event, or share with their friends. Be simple and clear
SUBSCRIBE NOW: Every website should have an email collection form which uses software such as Campaign Monitor or Constant Contact. This allows the site owner to build a data base of usable clients to stay in touch with and offer special pricing and offers throughout the year. RSS to Email is another great function just available through Campaign Monitor which allows any blog post to be turned into a newsletter accessing the client’s data base quickly. A great new marketing tool.
TRIAL OFFER: This offer will allow users to experience what they are buying before they commit to the purchase. This is a great call to action for your products or services. It gives the buyer an opportunity to form his or her own opinion about the offer. Many site owners offer a period of time to use the item without paying full price.
USE BOLD COLORS: Using bold colors for button selection compels subscribers to take action by drawing them in with the visual as a stand alone element.
Thanks for visiting and hurry back for more useful tips to increase your website user friendlness and ROI.
Jean Holland-Rose, Chief Creative Officer
An Orlando Website Design Company since 2001.


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