What really drives SEO changes?

May 30, 2015

Google has driven online searches for the past two decades and the rules change constantly. Big engines such as Google will always retain the edge on deciding what small business websites to list in search results. Website content determines the value of our website. Our best advice to our clients is to keep fresh and new content on their websites. Write articles worth reading which has educational value to readers. This is the content which will be posted in the top organic Google searches. The more current and valuable the content, the higher the listing.

SEO Algorithm changes:

Whether we like it or not, if we are unwilling to stay on top of search engine changes, then we have little or no chance to attract our target audience or to sell our products and services online.  When we get comfortable with an SEO method, we usually find they have yet again made another change.  So off we go to learn the “new rules.”

Why so many SEO changes?

There are and will continue to be folks we call “black hat” individuals who use unauthorized tactics, in an attempt to game the system. Search engines react to this by changing their algorithms. This is the only way they can discourage marketers from manipulating search results.  We really can’t blame them from trying to protect the methodology.  All we can do as business owners is to stay as in the know as possible with the new techniques. (knowing that Google and others will never share their total methods).

What are organic search results?

Organic search results  or “natural results” are dependant upon the site owner’s writing ability and the search terms incorporated into the blog article. If the blog content closely matches the user’s search query, then it is listed and found by those searching for that specific search term. This makes organic listings the most cost-effective choice for small business SEO. Paid listings on the other hand, are advertisements and cost the site owner an amount based upon what they are willing to pay. An example of a paid listing would be to sign up for an AD WORD campaign through Google.

Blogging for success:

Unfortunately, even the best writer in the business hardly has time to accomplish this task on an ongoing basis.  The normal day-to-day business gets in the way and having the additional time to blog falls by the wayside. This task requires about 25 to 30 hours each month to stay on top of the competition. Most small business owners finally bite the bullet and  hire outside help to do this. Using honest practices for improving search results will work best. This will drive a higher percentage of visitors who will purchase goods and services. A solid SEO strategy will work for businesses to stay in the game.
Quote for the week: You can’t do today’s job with yesterday’s methods and be in business tomorrow
by George W. Bush

Jean Holland-Rose is the Chief Creative Officer overseeing brand development and graphic design for Inside Design Orlando. She is also an SEO strategist for many websites nationwide, assisting clients to maximize their online presence through her proven marketing and SEO strategies. She encourages continuing SEO education and is passionate about new smart technologies. Learn more about Jean and the design wizards of InsideDesignOrlando by browsing our website.


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