To buy or not to buy another website domain name!

Sep 8, 2015

Choosing a .com or a .org domain name

Choosing a .com or a .org domain name

As domain names expire, and become available for registration, it is good to know the advantages and the disadvantages of a new domain name purchase. If you have been solicited by an entity online and offered a domain name you should be cautious. Before making the purchase it is wise to do your research.  The new domain name could be available simply because the previous owner forgot to renew the domain name or went out of business. The domain can also be lost if the credit card on file is no longer valid.
There is no greater advantage to register more domains than you need. The truth is that each individual domain name must be associated with its own individual website. The other domains are nothing more than pointers to the website. It is smart to do some research and the answers you get could be the qualifier to help you determine whether or not to buy the new domain name. The main domain name has the most value and becomes more valuable the longer it stays online, representing the website. Here is what we suggest:

  • Do a few Google searches to find out how the domain name was placed when it was viable
  • Find out if the domain name was linked to other websites and directories
  • Make sure the domain is not associated with legal issues still pending.

Should I buy a .com extension or a .org extension?

Many business owners that we represent, register more than one domain name. There are various reasons to do this.  We always suggest that the first URL (domain name) should be a .com extension, since the .com extension could be sold out in the future.  The second domain name could be a .org.  As reported by Site Pro News, when you invest in a .org extension, it will shout to the world that you are credible and can be trusted. Many of these .org sites are considered authority websites.

URL Extensions .org or .com

URL Extensions .org or .com

Losing a domain name due to negligence on the part of the site owner:

Two domain names are plenty since you will be responsible to renew both domain names on time or risk losing them. This occurs when the site owner forgets to renew the domain name. Once this renewal date is overlooked, the domain name can expire without the website owner realizing it. The top complaint we receive is how to get the domain name again (once it has expired). The site owner can attempt to register the name again, but sometimes he is too late and an outside entity purchases the domain name along with others and puts the domain name up for sale. It might cost much more to get the domain name back if it is lost.
To keep the domain name from expiring, you may register the domain name for several years, or log into the domain name registrar and take advantage of a renewal program. In this way the domain is automatically renewed each year a long as your credit card on file is a valid card.
Many companies do not update credit cards and this is why the majority of domain names are lost. If the card is expired, unfortunately many domain name registrars do not contact you.  They simply let the domain name expire.  It is your responsibility to keep a valid credit card on file.  It is not a good idea to trust this to a secretary or other admin person.  The credit card on file should be the credit card associated with the business owner only for security purposes. Learn more about domain name value and whether or not to purchase more than one. Thanks for stopping by and hurry back for more next time.

Jean Holland-Rose is the Chief Creative Officer overseeing brand development and graphic design for Inside Design Orlando. She is also an SEO strategist for many websites nationwide, assisting clients to maximize their online presence through her proven marketing and SEO strategies. She encourages continuing SEO education and is passionate about new smart technologies.


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