How important is online branding to your company ROI?

Jun 26, 2016

brand strategyWebsite owners around the globe are finally getting it!  The web environment is huge and offers buyers many choices. In other words, your company is not the only game in town. A superior web experience doesn’t rely on visual presentation alone. The site’s organization (content)  and functionality (interaction) is also considered. Savvy companies today are re-defining their message, not only through great SEO techniques but by building brand excellence online. These two methods are helping them to reach their target audience and stay competitive.

SEO Techniques:

The goal for any business is to increase site conversion rate by selling a product or service. To do this, the site must implement current search engine optimization strategies to attract the target audience. When website owners attempt to learn these SEO methods themselves, they often fall short in the DIY department. If your budget allows, it is better to hire SEO professionals who do this for a living. They are familiar with the current Google requirements which change like the wind.
SEO professionals build your site rank by adding new and relevant content as they blog consistently. Running a business is a full-time job. Staying on top of new search engine methods is also a daunting task. Doing both is a difficult task for most business owners.

Online Brand excellence:

SEO ProfessionalsThose who search the web are looking for a data source that appears valuable and one that engages their interest. The company website must first appeal to the viewer’s expectations to make a sale. A company brand represents your unique personality that will invite your audience inside to learn more. A well-branded website that offers the right message will encourage visitors to make a purchase. This first purchase will build customer loyalty and encourage them to make return visits to the site. As you make valuable audience connections, a lasting customer relationship will be born. Branding superiority builds lasting relationships and emotional ties to your product or service.

Staying competitive:

New bells and whistles are always being introduced into the marketplace. We recommend a site re-design every two to three years to take advantage of new design methods, and new functionality. In summarizing the importance of building online brand superiority all website owners must:

  • Implement new SEO strategies as required and add new content regularly
  • Build brand excellence by staying current with new design features

Hurry back for more next time …. Contact us to learn more about branding excellence and SEO strategy for online success.
Jean Holland-Rose
Chief Creative Officer and SEO Professional
Inside Design Orlando


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