How blogging provides a huge benefit for online businesses

Oct 9, 2020

Blogging provides a huge benefit in today’s business environment online.  This blog is to explain why blogging is so important and how it should be done.  Blog articles are the best way to connect with any target audience.  It begins with the business owner or the professional blogger writing information based upon a specific genre.
The blogger will provide tons of information in real-time and all content will be relevant to boost the value of the business brand.  Your readership will grow and you will become known as a thought leader in your field.

Why is WordPress our first choice for a blogging platform?

Because WordPress was originally created to support bloggers, it is our first choice for blogging and for business websites here at Inside Design Orlando.  It powers a huge range of technologies and is the first choice for many social network projects.  As an SEO Professional, I also recommend using the WordPress blogging platform. WordPress has a 60 percent global share of the CMS market.
It provides a platform for most businesses looking for an easy to use method to get their message heard.  We consider WordPress to be the best platform for site promotion and when a problem arises, there is a plethora of support online.

Here are a few reasons we go with WordPress first:

  • WordPress is a free and open-source platform
  • The connectivity is great with both e-commerce and social media
  • WordPress is chosen by beginners and professional bloggers
  • It offers various page builders and easy to understand design steps
  • The finished WordPress design is usually very functional and appealing
  • WordPress is cost-effective, user-friendly & easy to update
  • Online support is available to get your questions answered

Caution:  More advanced WordPress themes do require some programming skills. This is especially needed if you intend to fully customize a WordPress theme for a business website.  You should consider contacting our team of professionals to build out your business site.  We have the expertise to complete a fully custom WordPress design.  However, as long as you are using the platform for blogging, there is little skill needed.  Visit some of our latest WordPress website designs from our team portfolio.

Squarespace website platform:

Squarespace is another choice for a blogging platform.  It is a choice for many beginners since it does not require any coding skills to set up and begin blogging.  It is easy for the beginner to use and offers a variety of templates to choose from.  A domain name is included in most plans, and some plans are free.
There are some downsides to this platform:

  • It doesn’t allow any 3rd party extensions
  • There are a limited number of pages allowed in the “free” plan
  • Squarespace does not allow many  in the way of marketing tools

Why WordPress may be the better choice:

As we compare WordPress and Squarespace, we find that Squarespace does not offer the versatility you’ll get with the WordPress platform.  WordPress also gives the user a self-hosted site that will work best for making future changes.  Overall, WordPress is the best option as you keep the site updated with new smart technology.
In the future, you may find you want to customize the website.  Squarespace will not provide some customizations you’re considering.  At this point, you may need a Squarespace developer to overwrite the template to create the design you need.

Pros and cons for the WIX website platform:

If you are considering a WIX template for your website you should know there may be some drawbacks.  Although WIX templates are fully responsive, you do have to optimize them more than other platforms to get them to the design you prefer.  They allow full control over the mobile design but it can be aggravating if you want to change the template for a new re-design.  You are able to move some elements around and change fonts or colors a bit.  But some changes may not be allowed.  It is a good idea to compare WIX with Squarespace to get the whole picture.

The benefits of blogging are huge for any online business:

Site promotion is crucial for any online business.  Blogging provides the magic needed to succeed.  If your budget allows you to hire a professional blogger, you will have an edge over the competition.  The goal of the blogger is to add fresh new material consistently to the website.  Search engines are not “people.”  Search engines are software that constantly scans the internet for new information.
Real-time news will keep your site full of relevant content.  Over time, your website will gain traction and show up higher on the SERPs (search engine results pages).  If you need references to blogging professionals contact our team.  We have a list of bloggers available upon request to help with your project promotion.

Here are some great reasons to blog consistently:

  • Helps to establish your brand as an industry leader
  • Puts you one step ahead of your competition
  • Blogging regularly will boost SEO
  • Provides great value to your readership
  • Will generate new leads helping revenue to rise
  • Blogging will build valuable relationships

Inside Design Orlando News:

Congratulations to Inspire Capital Management on his two new websites.  We know your new sites will serve you well into the future.  Consolidated Waste Systems will be launched by the end of the month.  Thanks to all our new clients and those we manage daily for their trust in our team of professionals.  We appreciate all of you and hope you remain safe in this challenging environment of COVID-19.  Contact me anytime at 407-405-4877 for a quick critique of your current site and for options for future projects.
Hurry back for more next time.
Jean Holland-Rose
Chief Creative Officer & SEO Professional
Quote for the week:
“The public is more familiar with bad design than good design. It is, in effect, conditioned to prefer bad design, because that is what it lives with. The new becomes threatening, the old reassuring.” — Paul Rand, graphic designer


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