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How to gain SEO visibility without blogging?
Some clients are opting not to have a blog platform on their websites for one reason or another. This was the case recently, with the owners of Orlando Interiors by Design. This company felt they were just too busy to keep the blog updated and did not want to hire a professional blogger due to budget restraints. They were looking for a responsive site, which could be used by their many mobile viewers, without a blog platform. For SEO purposes, they have elected to keep the social media...
Thought leaders are born through online content marketing in 2015
Online sales have quickly overtaken choosing goods and services at the store level. Today, even shoes can be safely ordered online with little effort and great satisfaction. Returning products has become easier and with this added benefit, it has encouraged the buy-at-home consumer. Today's thought leaders and savvy business owners know that content marketing is the way of the future. Whether you consider in-source marketing or out-sourcing the content to professionals, it cannot be...
How to increase website conversion using microcopy
Microcopy consists of small bits of text within the site which helps to educate the viewer on your product or service. Microcopy leads the viewer to what they are looking for and is crucial to website conversion rate and ROI (Return On Investment). In bullet form, microcopy can quickly and efficiently, point out the services you provide. No frills, just the facts. The most important microcopy may be pointed out by using buttons called CTAs (Call to action) verbs. You’ll recognize a CTA element...
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