Blog
INDUSTRY NEWS
How to increase website conversion using microcopy
Microcopy consists of small bits of text within the site which helps to educate the viewer on your product or service. Microcopy leads the viewer to what they are looking for and is crucial to website conversion rate and ROI (Return On Investment). In bullet form, microcopy can quickly and efficiently, point out the services you provide. No frills, just the facts. The most important microcopy may be pointed out by using buttons called CTAs (Call to action) verbs. You’ll recognize a CTA element...
What's trending and what works for successful web design?
We have noticed recently that more and more individuals opting for CMS (Content managed Systems) are choosing WordPress themes. Their thinking is, of course, that it is cheaper for them to purchase a WordPress template, easier to download to their own computers and once completed, the site can be online quickly and serve as their company website. Is developing your own WordPress site really the best choice? Although WordPress is (as advertised) relatively easy to download to one's own...
R.I.P. Orlando Commercial Photographer Richard Coad
We are sorry to learn about the passing of a great friend and co-entrepreneur, Richard Cyril Coad. He was a well-known commercial and wedding photographer. He will be missed by the many clients he served here in Central Florida. Rick was a kind and gentle spirit. He was a wonderful friend to all of us who knew him and his amazing intelligence, sense of humor and compassion will always be remembered. Photography was just one of his many talents. He built guitars from scratch and spent time...
NEW
