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"On-Site” Content: How It Affects Website Conversion Rate
Marketing campaigns, fliers, white papers, company updates to include any and all business strategy at the office must now be included on the website. Conversion rate online depends upon an action being taken by those visitors who find your website. Updated and valuable content is what drives the visitor to your door and this content should reflect everything that is currently being presented at the office. No longer is it ok just to add a paragraph of content to the subsequent pages of a...
Home page development: A discussion about information versus animation?
Developing the home page to entertain through animation is not necessarily the best method for attracting viewership. Today, content is king and this will add more value to the website than any animation or graphic display. In the past, the trend was to entertain the viewer rather than offer information, and this analysis lead to the infamous “Splash” page which is now all but a thing of the past. We all remember the site which features a video, commercial or pop up which quickly became...
Orlando Website Design: technology and design lives here.
During the past year we have seen many changes in design and technology requests. Our programmers and designers are constantly challenged to stay current with today’s design trends and new technology. Clients are becoming more tech savvy on just what they need for the future. Both Custom Design and Template applications have shifted to RSS (Responsive Design Strategy." These mobile friendly platforms are required for today's viewers, who are using different devices to shop on-line and...
