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Branding and storytelling: connect to succeed (part 2)
Building strong connections through branding and storytelling is important these days for all website owners. The goal for you as you look to “brand yourself” is to create a connection between your company, product or service with the potential client which will encourage them to purchase or take advantage of your service again in the future. Over time, the brand connection will become stronger through the brand’s activities and brand relationships. Developing your brand is a journey that...
Branding sets you aqpart: let's begin the journey (part 1)
As business owners, we must brand our companies to stand out in the crowd, and to enjoy the revenue which follows. Research teaches us that most consumers prefer to buy name brands. Even though we all look for a “fire sale” so to speak, we still want the luxury of buying a well known product or service. These feelings are usually based upon feeling the quality would be better simply due to the brand reputation. We are therefore not opposed to paying a bit more since we feel we get more in the...
SEO Wisdom (part 5): Our challenging design environment
Building websites in this challenging technological environment is no child's play. It requires planning and project management skills. Our design wizards must learn new methods constantly which will offer our clients the bells and whistles requested. Responsive Design Strategy is cutting edge technology and the element most requested by new clients. Older clients too, are getting in line to have their sites updated to the more mobile friendly programming. A recent re-design request such...
