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How to attract relevant website traffic in 2021

This post is all about how to attract relevant website traffic for 2021.  This strategy will increase revenue and with our current climate, we all need to focus on this strongly.  In the past, we have discussed "conversion rates." This metric indicates the targeted traffic. This is the proportion of visitors to your site who go on to buy your product or service.  Top conversion rates determine your placement in the SERPs (search engine results pages.)   One of the most often asked questions to...

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How email marketing campaigns payoff for website clients

Sending out email marketing campaigns have big payoffs for website clients.  And we all know that one of the most popular times to develop an email marketing newsletter is at Christmas.  It is the height of the buying season from the day after Thanksgiving through Christmas Day.  We suggest Campaign Monitor as a tool to use while preparing your holiday newsletters.  It is a straightforward email marketing tool for business. As important as preparing and publishing your email campaign, is...

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Impactful minimalist web design is trending

Impactful, minimalist design for website development is trending this year.  It simply means that less is more as we create beautiful layouts.  We know that clean and simple layouts, avoiding superfluous design elements bring the best results.  The best minimalist designers follow this rule when using shapes, textures, and colors for all design projects.  Keep in mind that all design is subjective and depends upon personal preference.  Working in the field of art and design ourselves, we see...

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