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Improving online security for holiday shoppers and website SEO

As the holidays approach, online security is on every shopper's mind.  Cybercrime is rampant at the holidays and all of us (website owners included) must do all we can to keep our visitors safe to make their precious purchases.  Keeping our sites up to date and improving online security issues will bring big rewards.  It would be a shame for anyone to miss out on this holiday window of sales.  Get prepared for the onslaught and enjoy the season. Holiday downside:  Internet cybercrime Because...

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The importance of building loyal customer relationships for business success

The secret to building a loyal following of buyers is a simple premise.  When you are determined to go above and beyond for your target audience, you will be rewarded with repeat business.  Holidays are a great time to stay in touch with your loyal customers.  Since today is Halloween we hope that most of you have already published your Halloween Newsletters. That means that your customers are taking advantage of your “spooky specials.” Stay in touch with your customers.  If you have not done...

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Fast-loading mobile-friendly websites lead to top SERP Results in Google

A  goal for all business websites this year is to show up on the first page of any Google search. Gaining this top listing in the SERPs (Search Engine Results Pages) will benefit any company. To reach this level, your URL must load quickly to be competitive with others in your field. Google is especially looking at the speed with which your URL loads on mobile devices. This is a top ranking factor and may very well determine the success or failure for your business model. A mobile-friendly...

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