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Fundamentals of website success: More than search engine rankings

Website marketing does not start and end with building search engine rankings. It doesn't depend solely upon how well your site functions, how much you pay for your site, or how great it looks.The website success is a blend of many factors working together, in concert with each other. Effective SEO requires web analytics showing the site's effectiveness, good ROI (Return On Investment) and using good keyword strategy. We recommend a software for our clients called "Yoast."  This will deliver...

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Website ranking factors that improve chances for success

Website ranking factors matter for all website owners. No matter how great your website is, there are always things we can do to tweak the site and make it better.  Scheduling a website audit periodically is a great way to keep the site relevant and updated with current SEO ranking factors. This will serve you well when search engines scan the site looking for ranking factors. The Google algorithm is constantly being updated.  Those website owners who are not aware of this will pay a price...

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Web design trends in 2018: videos, vibrant colors, new typography, great visuals

In the past few years, web design has followed a minimalistic design sense featuring monochromatic color palettes. The monochromatic color scheme is based on variations of one particular color. Using this color palette brought us clean and elegant design projects. The colors go well together, producing a soothing effect. This scheme is very pleasant for the eyes.  In 2017, many companies were choosing this design for their website projects.  Simple, clean black and white concepts were also...

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