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SEO Methods that can hurt your website rank with Google

We do our best to explain methods that will improve Google rank and help our clients develop their websites.  There are some marketing strategies which can actually damage and hurt their website rank with Google.  Search engines today are very savvy about what is allowed and what is not.  With more and more companies coming online and competing for business, search engines are continually developing new criteria to distinguish the best sites.  Other things can also impede the value of a...

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Google versus visitor usability: Techniques for top SEO performance

Striking the correct balance between Google versus visitor usability is always the top goal as we develop websites. Making Google happy and satisfying the human visitor is a slippery slope. Our developers know this and work hard to meet both standards as we develop websites. Google algorithms are always changing and staying on top of this environment requires constant vigil. While the visitors to your website are looking for a visual appeal and user-friendly content, Google is expecting much...

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Building an industry blog to improve ROI

Happy new year to everyone. Our blog today will be based upon how to build an industry blog and improve your ROI (Return On Investment).  This requires a commitment to content marketing. Each blog article is considered a new page by Google. This gives the website owner another chance the site will be found by those searching for goods and services. Topics for blog articles should be centered around trending industry news. Content is best received when the information educates or informs your...

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