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The wow factor for search engines … what's news?
It is that time of year when we can take new opportunities to give Google what it is looking for. The "wow" factor for search engines has not changed. Content is king! Not just any content however, Search engines bots are looking for organic content based upon trending news. The new content must be quality copy created after in-depth research on the topic of interest. It takes time to do this research but it is worth the effort. Many of our clients are still trying to add content on their...
SEO Methods that can hurt your website rank with Google
We do our best to explain methods that will improve Google rank and help our clients develop their websites. There are some marketing strategies which can actually damage and hurt their website rank with Google. Search engines today are very savvy about what is allowed and what is not. With more and more companies coming online and competing for business, search engines are continually developing new criteria to distinguish the best sites. Other things can also impede the value of a...
Google versus visitor usability: Techniques for top SEO performance
Striking the correct balance between Google versus visitor usability is always the top goal as we develop websites. Making Google happy and satisfying the human visitor is a slippery slope. Our developers know this and work hard to meet both standards as we develop websites. Google algorithms are always changing and staying on top of this environment requires constant vigil. While the visitors to your website are looking for a visual appeal and user-friendly content, Google is expecting much...
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