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How to improve website search engine optimization for the spring of 2017

Improving your website SEO strategy this year is paramount in staying competitive. If you feel your company is falling short of goals established, it is time for a change. Low results could be caused by out of date practices, or you may need to improve your current website to boost your chances for success. Advantage of using long tail key words: A good beginning is to use long tail keywords in page content. This will generate the highest results.  Assign someone in the company to research and...

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Digital media advertising captures high return on investment

Currently, digital media advertising  is bringing in .72 (seventy-two) cents for every dollar spent by consumers. This is a high return on investment and is expected to rise even higher in the coming year. Consumers are staying on-line longer and online ad campaigns are becoming more productive. As online ads become more and more popular, brands will need to change their marketing strategies and budgets to align with this new market trend. Top budget expenditure to consider: People have become...

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How to improve global digital marketing strategies for 2017

The global digital economy offers the strongest potential for developing new revenue in 2017.  Rather than focusing on traditional marketing techniques, business should implement more innovative techniques for global sales. This year, focus not only on blogging and adding quality content to the website, but also work on creating email campaigns which offer real benefits to users. Additionally, look for other outside avenues for marketing such as TV ads and other media resources. Because...

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