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Digital media advertising captures high return on investment
Currently, digital media advertising is bringing in .72 (seventy-two) cents for every dollar spent by consumers. This is a high return on investment and is expected to rise even higher in the coming year. Consumers are staying on-line longer and online ad campaigns are becoming more productive. As online ads become more and more popular, brands will need to change their marketing strategies and budgets to align with this new market trend. Top budget expenditure to consider: People have become...
How to improve global digital marketing strategies for 2017
The global digital economy offers the strongest potential for developing new revenue in 2017. Rather than focusing on traditional marketing techniques, business should implement more innovative techniques for global sales. This year, focus not only on blogging and adding quality content to the website, but also work on creating email campaigns which offer real benefits to users. Additionally, look for other outside avenues for marketing such as TV ads and other media resources. Because...
Professional developers discuss how color choice affects website design
No other design element means more than the color palette chosen for your new web design. Color affects our mood and can alter an opinion. Using the right color in developing a web design can make us feel comfortable, get us excited or entice us to buy a product or service. As designers, we know that color is the silent sales person inviting us to experience the website in a positive or a negative way. Our reaction to color in web design changes with the type of site being developed. The...
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