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INDUSTRY NEWS
How to organize and plan a new website: accommodating the target audience
With the new year approaching, we are talking today about the importance of the planning stages of new website design. Reaching your target audience is the goal of every website owner. You have a few precious seconds to capture the attention of those that find your website. It is important to make them feel they belong there. Company website development is a huge part of building your brand and becoming a thought leader. The company website goes a long way in presenting your vision to the...
"Mobile First" using mobile version of website content to determine SEO rank
Mobile strategy has come a long way in the past year. We have encouraged all of our website clients to become mobile-friendly and to have their sites re-designed using a mobile platform. Mobile's command over any digital devices such as mobile phones and tablets is growing in importance. Google will now be conducting an experiment making mobile platforms primary over their desktop versions. This means that top search engine bots will now be using a mobile-first indexing method. The search...
Top search engines use stringent guidelines to rank websites
Times have changed since the inception of the internet. In the past, the internet was an environment where anything goes. This is not the case any longer. The internet is now more mature and sophisticated in how it is used by the public. The guidelines and algorithms are more complex, which offers users more reputable sources. Inevitably, there will always be those bad actors that attempt to game the system, and prey upon unsuspecting site owners. These folks will be promising results that...
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