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Rock the online world with unique web design
Does your website speak to your audience through its grand design, or does it scream "just another generic website?" Where is the "wow" factor? With no shock and awe you can count on lower traffic and very little conversion rate. The voice of your website (the personality) comes alive through unique visual presentation. Those who visit your site will judge the site as unique and professional, or outdated and untrustworthy. We all want to do business with a company who presents a pleasing and...
How important is online branding to your company ROI?
Website owners around the globe are finally getting it! The web environment is huge and offers buyers many choices. In other words, your company is not the only game in town. A superior web experience doesn't rely on visual presentation alone. The site's organization (content) and functionality (interaction) is also considered. Savvy companies today are re-defining their message, not only through great SEO techniques but by building brand excellence online. These two methods are helping them...
Website conversion rate and design elements …continued
In this post we are continuing our discussion on design elements to improve website conversion rate. Color combinations chosen normally follow the company logo colors. It is important to use a dominant color from the color scheme throughout the site to appear coherent and professional. Using this dominant color will establish mood and enhance the site's personality. The other colors within the color scheme will be used sparingly and will point out interesting content which should be read by...
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