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INDUSTRY NEWS
How important is face to face communciation in business?
Face to face communication is still the most important element for building trust between client and vendor. Our design team makes every effort to meet with each client personally if they are a local client. For out-of-town clients, we are happy to arrange a Face Time or Skype meeting online. This will help the potential client to be comfortable with us and answer any questions they have, before signing with us. Doing our due diligence before we accept a new design client stops many problems...
New Facebook algorithm change will affect business
Google and top search engines have noticed that more and more businesses are using social media as a marketing tool. Change is coming. Google is introducing a new Facebook algorithm in 2017 which will focus more on storytelling and less on advertising. Holding the reader's interest will trump any sales tactics. The Facebook content moving forward will need to be engaging and written in a way that will hold the reader’s interest. Discussing topics trending (real-time) and connecting with the...
Developing great content and reaching the target audience
Developing great content and reaching the target audience, requires a plan of action and forethought. The goal is to attract the right buyers. The content written must then be engaging and interesting. This will capture and keep their attention. This year it has been noted, that 70% of organizations are leaning toward content creation as a major source for marketing strategy. Consider some of the rules below as you get started: Identifying your target audience: Consumers who bought from you...
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