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New Facebook algorithm change will affect business
Google and top search engines have noticed that more and more businesses are using social media as a marketing tool. Change is coming. Google is introducing a new Facebook algorithm in 2017 which will focus more on storytelling and less on advertising. Holding the reader's interest will trump any sales tactics. The Facebook content moving forward will need to be engaging and written in a way that will hold the reader’s interest. Discussing topics trending (real-time) and connecting with the...
Developing great content and reaching the target audience
Developing great content and reaching the target audience, requires a plan of action and forethought. The goal is to attract the right buyers. The content written must then be engaging and interesting. This will capture and keep their attention. This year it has been noted, that 70% of organizations are leaning toward content creation as a major source for marketing strategy. Consider some of the rules below as you get started: Identifying your target audience: Consumers who bought from you...
SEO Nirana .. landing page design (part two)
As we discussed in part one, a well-designed landing page will generate new business and encourage consumers to buy our product or service. The website conversion rate is impacted as well by good landing page design. The great look entices visitors to go further than just browsing the site. Great landing design coupled with CTAs, will trigger and convert visitors into actual buyers. We start our process by developing what we call a "wireframe." This is a representation of the home page design...
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