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SEO Nirvana … a great landing page with stellar content and imagery (part one)

It is no secret that a great looking landing page will drive more business your way.  When searching Google for goods and services, the top websites are both visually appealing and feature content relevant to the target audience. When developing the landing page, special care must be taken to use appropriate graphics, colors, fonts and imagery. If you are researching why you are having issues with SEO rank, you might take a look at your landing page and consider improvement. Content for the...

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A minimalistic approach to web design dominates in 2016

Designers in 2016, will be implementing new responsive design methods, for ease of use on multiple platforms. Some photos, will be replaced by illustrations, connecting the viewer in a more personal manner. These results will lead to a minimalistic approach to design. There are many new bells and whistles available this year to include new navigation menus. We'll discuss a couple of those below which include the hamburger menu and the sticky menu. Introducing the "hamburger menu" option for...

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Latest changes to Google algorithms and SERPs

Reported, just recently by Google is their plan to remove ads on the right side of the results page of Google search.  This is referred to as the (SERPs). The only exception will be for product ads and social media offerings. Many businesses are upset over this since it disrupts the results of many business owners who utilize ad space on Google. Ads which are less important (as determined by Google) will be pushed further down in the search results. The lower the site ranks, the fewer clicks,...

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