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Promoting a good relationship between the web developer and client
Preserving and promoting a good relationship with your clients should be priority number one in any business setting. Whether you are communicating with those who have so graciously chosen you for their design partner, or you are having a first contact by phone or email, how you handle yourself matters. Once you have accepted a client, this positive communication should continue throughout the relationship. It will determine whether or not you receive residual work in the future and will...
How to increase website usability and improve conversion rates
Designing a usable website means more than adding pretty images and graphics. Within a few seconds of arriving on the site, the user should be able to know what you are all about. Bullet points allow the visitor to quickly and efficiently, determine if your services are what they are looking for. The introductory content (including the bullets) on the home page should be short and sweet. About three hundred (300) words are suggested for search engine user-friendly sites. Google has announced...
Bad SEO companies could use tactics not allowed by Google
We always encourage good SEO tactics and there are good SEO companies in the marketplace. But, along with these good companies, many unethical SEO companies are springing up around the country. They employ bad SEO tactics which are not allowed by top search engines and only provide short-term gains. They promise to promote and increase website conversion overnight and improve the client's website rank in Google. It all sounds so good. It is easy to fall victim to this spin. These bad actors in...
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