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How to increase website usability and improve conversion rates
Designing a usable website means more than adding pretty images and graphics. Within a few seconds of arriving on the site, the user should be able to know what you are all about. Bullet points allow the visitor to quickly and efficiently, determine if your services are what they are looking for. The introductory content (including the bullets) on the home page should be short and sweet. About three hundred (300) words are suggested for search engine user-friendly sites. Google has announced...
Bad SEO companies could use tactics not allowed by Google
We always encourage good SEO tactics and there are good SEO companies in the marketplace. But, along with these good companies, many unethical SEO companies are springing up around the country. They employ bad SEO tactics which are not allowed by top search engines and only provide short-term gains. They promise to promote and increase website conversion overnight and improve the client's website rank in Google. It all sounds so good. It is easy to fall victim to this spin. These bad actors in...
Holiday marketing opportunities improve website conversion rate (part two)
In holiday marketing opportunities (part two) we will be discussing how to improve web conversion rates. This can be achieved through great marketing campaigns. Staying true to your target audience is always the best advice. Do this by sticking to branding effects that have worked for you in past. Imagery and color should be reflected in your marketing campaigns. The age and unique needs of your target audience is also a top priority.. Consumers are very smart and are looking for quick and...
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