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Holiday marketing opportunities build brand awareness (part one)
This year seemed to fly by and can you believe it ...we are already into October. Many of us are already in a buying mood, and browsing websites to find early holiday savings. Knowing this should motivate any website owner to prepare their websites early enough to capture this business. Here are a few tips to follow for successful holiday sales. What type of discounts or savings should be considered? Holiday specials must be worth it to those searching for savings. Go big or go home ...The...
Why a professional should update your website
We find that most clients want us to develop a great CMS design which allows them to make changes themselves, thus avoiding future costs for editing the site. Unfortunately, some clients feel this means they can also make other changes which are not allowed and will corrupt their site look and feel. When we talk about a content managed site …. it is just that….. a “content” managed site (the ability to manage the content) and nothing more. A well-designed site: The amount of time spent on...
Developing a successful website landing page
A high conversion rate is the golden grail for website owners and a well-known fact is that if you have a great landing page, you will receive more conversions. First impressions do matter and today's savvy users expect a pleasing look and feel as they enter the site. Spend time researching other sites and comparing appearance and other elements which make up the landing page. You’ll usually find that the best sites provide a clear headline, a brief description of services offered, a...
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