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To buy or not to buy another website domain name!

As domain names expire, and become available for registration, it is good to know the advantages and the disadvantages of a new domain name purchase. If you have been solicited by an entity online and offered a domain name you should be cautious. Before making the purchase it is wise to do your research.  The new domain name could be available simply because the previous owner forgot to renew the domain name or went out of business. The domain can also be lost if the credit card on file is no...

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SEO scams, black hat companies and ads to avoid

Most business owners are first and foremost focused heavily on how they can get their site found by customers searching the web. This can be a dangerous state of mind since these site owners can easily be manipulated and sold unethical products from what we call “Black Hat” companies. Most of us are receiving so many  offers by email, by phone and by snail mail, that it is difficult to gage what is ok and what is a scam.  These bottom feeders make millions of dollars off the backs of those who...

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Building brand credibility using valid customer referrals

Customer referral letters are among the top tools that we use for credibility online. As we all work hard each day to do our best, the most treasured response we can receive is a testimonial from a client stating that we met and exceeded their expectations as a design company. Client testimonials are especially important for small businesses just getting started. These word of mouth referrals shout to the world that you are reliable and a safe choice to be considered. Other forms...

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