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Developing a successful website landing page
A high conversion rate is the golden grail for website owners and a well-known fact is that if you have a great landing page, you will receive more conversions. First impressions do matter and today's savvy users expect a pleasing look and feel as they enter the site. Spend time researching other sites and comparing appearance and other elements which make up the landing page. You’ll usually find that the best sites provide a clear headline, a brief description of services offered, a...
To buy or not to buy another website domain name!
As domain names expire, and become available for registration, it is good to know the advantages and the disadvantages of a new domain name purchase. If you have been solicited by an entity online and offered a domain name you should be cautious. Before making the purchase it is wise to do your research. The new domain name could be available simply because the previous owner forgot to renew the domain name or went out of business. The domain can also be lost if the credit card on file is no...
SEO scams, black hat companies and ads to avoid
Most business owners are first and foremost focused heavily on how they can get their site found by customers searching the web. This can be a dangerous state of mind since these site owners can easily be manipulated and sold unethical products from what we call “Black Hat” companies. Most of us are receiving so many offers by email, by phone and by snail mail, that it is difficult to gage what is ok and what is a scam. These bottom feeders make millions of dollars off the backs of those who...
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