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SEO scams, black hat companies and ads to avoid
Most business owners are first and foremost focused heavily on how they can get their site found by customers searching the web. This can be a dangerous state of mind since these site owners can easily be manipulated and sold unethical products from what we call “Black Hat” companies. Most of us are receiving so many offers by email, by phone and by snail mail, that it is difficult to gage what is ok and what is a scam. These bottom feeders make millions of dollars off the backs of those who...
Building brand credibility using valid customer referrals
Customer referral letters are among the top tools that we use for credibility online. As we all work hard each day to do our best, the most treasured response we can receive is a testimonial from a client stating that we met and exceeded their expectations as a design company. Client testimonials are especially important for small businesses just getting started. These word of mouth referrals shout to the world that you are reliable and a safe choice to be considered. Other forms...
Scammers target millions claiming to be Google representatives
The latest scam which is being experienced by millions of users online is the automated or live call from an individual claiming to be a Google representative (which to some sounds legitimate). It is not! Google and their representatives do not place cold calls to advertise their services (automated or otherwise). Google does not call you unless you have requested they call you. The only exception would be if you are purchasing Google Ad Words and even then, when you call them back, it is...
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