Content marketing strategy requires today’s blogger to develop well-documented copy.  All content, facts and figures should be rigorously checked for accuracy and truthfulness.  Due to search engine algorithms that change like the wind, it is also important to re-evaluate the information periodically. Keeping the information posted updated and correct, will attract the right kind of user. Whether you are a blogger or a site owner, the information in this blog post will be useful. The correct method described here will impact user experience as well as search engine results.

Creating high value content will bring the most visits:

Marketing strategyThose who implement Google Analytics and other statistics programs can easily identify the most queried web pages. These are the pages with keywords and great copy, which gets the most views and the most visits. Keeping these crucial pages updated and filled with updated content will increase SEO rank and grow the business. Two of the top pages on any website are always the testimonials page and the FAQ (Frequently Asked Questions) page. The FAQ page offers quick information to answer any question and the testimonials page serves to verify the business reputation and client satisfaction.

Develop great copy for both search engines and readers:

Creating great, original content is for both the search engines and for readers who are “real people.” You are writing for both. Take this into consideration as you develop the material. Use language that is compelling, easy to understand and interesting. For search engines, stay away from questionable SEO methods. Use original thought based upon your own experience and expertise. Add relevant keywords sparingly, throughout the content. Take the time to do some initial research to determine, what works and what does not. This will improve your overall marketing strategy.  Creating this great content and sharing regularly with your readers will give you the competitive edge.

What’s most important, keywords or content?

Although high-value content today holds a higher level of importance, keywords still count when it comes to search.  The goal is to attract both the readers and the search engines. Whether you’re working on an individual blog post or a specific website page, both are equally important. Decide which keywords which will fit best with your specific target audience. This keyword strategy will also serve to meet the requirements of search engines, and increase reader’s interest.
Please return to read part two of this blog entry next time when we’ll share more on this topic.  Contact us for your next project. We look forward to hearing from you on anything related to web design and/or SEO topics.
We wish you all a happy holiday season.

Jean Holland-Rose is the Chief Creative Officer overseeing brand development and graphic design for Inside Design Orlando. She is also an SEO strategist for many websites nationwide, assisting clients to maximize their online presence through her proven marketing and SEO strategies.