As you consider a domain name for your business it is best to keep it short and sweet.  If you can use a couple of great keywords which describe your product or service that is even better.  For examples, our domain name is “orlandowebsitedesign.com.”  This domain name has been around for 15 years and serves us well. Experts in the field suggest that you keep the domain name to less than 50 characters if at all possible.
In the past, the right domain name offered a significant competitive advantage. However, recently, Google has revamped the Google search experience. The actual website company name will now come to life in mobile searches and hold more prominence than the domain name.  Consider purchasing the exact name of the company for mobile searches, for business cards and other printed items.

Domain name sellers:

Beware of domain name sellers who attempt to sell you premium domain names for big bucks. You might be better off financially to choose an appropriate name that is available for the normal price.  Offers to buy premium domain names (those with the right key words) could run from $1,000 to $15,000. Since the domain name is an intellectual property, just like a trade name, these domain companies that solicit you, do get these unusually high prices.

Losing a domain name:

If a domain name has not been renewed on time, or carelessly lost by another site owner, the domain name sellers will swoop in and purchase it. They will then put a high price on the domain name and sell it for profit to unsuspecting customers who are not aware of the Google changes.  Make sure you don’t lose your own domain name (once it is chosen and paid for). Set up your payment cycle to be recurring which will allow the domain to automatically be renewed on time each year.
We all recognize that when a  domain name gets older it gains value. But, other than the age of the domain name, there is not other proven method to gauge the value. Doing some basic research prior to purchasing a premium domain name is the best advice we can give you.  Do some checking to make sure the domain name you are considering was not dropped by a bad actor (another company or individual) with a bad reputation. This could discourage visitors rather than bringing new customers your way.

The future of domain name purchase:

Since April 17, 2015, Google changed the method for showing websites.  The business name will now be more prominent and useful in Google mobile searches. Be sure to read this article from Site Pro News describing the changes that have taken place, before purchasing a new domain name. It is every website client’s responsibility to keep in the know on changes that affect their every day business online.  We do our best to offer you the latest and greatest information as e receive it.  Stay in touch for news.

Jean Holland-Rose is the Chief Creative Officer overseeing brand development and graphic design for Inside Design Orlando. She is also an SEO strategist for many websites nationwide, assisting clients to maximize their online presence through her proven marketing and SEO strategies. She encourages continuing SEO education and is passionate about new smart technologies. Learn more about Jean and the design wizards of InsideDesignOrlando by browsing our website.