Please read the info below from Site Pro News to use as a refresher course on getting better search engine rank.
Happy Valentine’s Day to all of our viewers out there.   Love is definitely in the air and this year is shaping up to be a great business year for all of us in the multi-media industry.  Follow the tips below to increase your bottom line this year and remember to “blog …blog …blog.”
Limit Your Advertising – If you have a hodgepodge or cluttering of advertising on your site, this can decrease your ranking. Google considers excess advertising to be a sign of a low-quality spam site. And remember, Google’s goal is to provide the highest quality sites at the top of the search results
Relevant and Quality Content – One of the most important things to do for better SEO is to provide quality content with relevant keywords. Quality is always more effective than quantity so don’t plaster a ton of low-quality articles on your site just to have content. Make sure the articles you choose are relevant to your site and provide helpful information. If you have some of the same articles as another site, the most relevant quality site will be higher in the rankings so the duplicate content itself, will not lower your rankings. Also, be sure to add fresh new content on a regular basis.
Become a Blogger – If you haven’t already done so, you need to add a blog to your business website. Blogging is a highly efficient way to raise your ranking in Google because a blog does two things. First, it can add many pages of keyword-rich, relevant, quality content to your site which will be noticed by Google. The more quality pages indexed, the more chances you have to be on page one. And secondly, a blog can increase the amount of quality inbound links to your site.
Relevant Inbound Links – Quality inbound links are a great way to add relevance and importance to your site. Guest posting on high quality blogs is one of the best ways to accomplish this task. Commenting on existing blog comments works well also. Always use keyword rich posts with appropriate sites and use relevant keywords for your links. Google does not value links from article banks as much as they used to so choosing a few quality blogs is better than submitting to countless article sites.
Social Media – As with many facets of internet marketing, social media plays a big part in SEO. Be active on your social sites. Do not let them go stale. Engage in conversations, post new info regularly and involve your visitors.
Keyword Research – Keywords play an important part in SEO, but using the wrong keywords can do more harm than good. Be sure to research keywords to find what search phrases people are using to find your site’s info. Google offers a keyword tool called Google Keyword Tool. This free tool will give you a list of keywords and tell you how often they are used and their competition.
Hidden Text – Hidden text is text displayed on your site but invisible to your visitors. A common way of doing this is to set the font color the same as the background color. The reason for doing this is to add a large number of keywords for the search engines but not make your content seem redundant to your visitors. Do not do this. Google considers this manipulation and it could get your site penalized.
Bad Linking – Reciprocal linking, inbound links, and outgoing links can all be good if you follow the proper procedure. Do not link with any and all sites. Be very selective and only link with sites that are relevant to your site and contain quality content. Stay away from FFA (Free For All) or link farm sites. Check your links regularly to make sure they are not broken. Broken links will catch the attention of Google and other search engines.
Linking to poor quality sites or spam sites is also something you do not want to do. Years ago quantity might have gotten you a boost but now it is all about quality links to relevant sites, NOT quantity.
Hurry back ….for more great news and information.  Step InsideDesignOrlando.com and be wowed.   Jean Holland-Rose (Chief Creative Officer) Orlando Website Design