A window to your business, your website is one of the most important tools for attracting your target audience.
More and more business owners are now understanding this and beginning to develop their sites to today’s standards.
It is widely known now that Eighty-five percent (85%) of Internet users also shop online for goods and services. E-Commerce business is exploading in 2012.
A new survey from the Forrester Research firm is showing that Americans are moving from surfing to shopping at a faster pace than ever before.
Above the convenience factor, customers love being able to receive regular notices for sales and inventory clearances. Some E-Commerce shopping cart software allows the client to sign up once and after receiving a confirmation there is no need to sign up each time they visit the site. Connecting with you target audience is the lifeblood of any company wanting to stay in business. Attracting the right consumer and keeping them coming back again and again will bring residual income not realized with only a business storefront. A website is necessary for all businesses now. It is no longer a choice of having one or not. The “or not” crowd have long since gone out of business.
Artists having a few paintings or many are choosing to have both an office storefront as well as a custom website to show off their prized creations. Using a watermark on the expensive artwork suffices to keep the items safe against copyright infringement and offers another way to offer their art to the world.
In the past less sophisticated stores relied upon consumers to phone or email their orders in leaving the consumer with an unsafe feeling when sharing confidential information. Now however, the consumer may feel safe using credit cards, etc. as most companies provide a secure server for payment transactions. To offer further security when shopping online, once the transaction has been completed, the consumer will then receive an actual e-mail confirmation.
E-Commerce has expanded worldwide now and has become the main vehicle to engage customers and keep them coming back over and over again. With the invention of email newsletter creation, it is becoming more and more evident that this method for connecting with consumers is a top choice.
Along with having an actual office storefront, it is equally important to have a great website to add to the company’s success and pick up the online shoppers. Developing the website, adding a blog and other elements to connect with clients is now more important than ever. Our economy is changing and ever fluid as we move forward into the summer months. No one can predict the future. We can predict however that selling online will continue to be the main force for advancing growth for many businesses.
Thought for the day:
Thanks to art, instead of seeing a single world, our own, we see it multiply until we have before us as many worlds as there are original artists.”
— Marcel Proust
Enjoy the week ahead and hurry back to visit …
The staff at “InsideDesignOrlando.com”
