With the new year approaching it is important to consider how to improve your website rank in the SERPs (Search Engine Results Pages). You’ll find that online businesses will become very competitive in the new year since new entrepreneurs are starting businesses in the thousands worldwide. However, you’ll be able to find tools online which will help you track your progress. Some of these online tools include:
- Semrush (Best tracker overall)
- SE Ranking (Real-time to track keywords)
- Wincher (Tracking rank on a budget)
- SERP watcher by Mangools (Tracking daily updates)
- Serpstat (Building an SEO campaign)
Getting to know your target audience:
Getting to be familiar with your target audience is key to competing in today’s challenging online marketplace. One of the top ways to get closer to your customers is to develop a method to interview customers online. There are several ways to do this. The first way is to develop an online form that the customers can complete. You could also choose to provide a video chat or simply do an in-person video interview.
Adding this interview process to your website will help you understand what is right and what may be wrong with your site content, etc. Using one of these methods will provide almost immediate feedback. This feedback can then be used to improve your website and keep you competitive.
The pros of adding a customer survey to the site:
Today there are plenty of options online to add surveys to your website. The goal is to try to get your customers to open up to you and provide important information to help you improve the site. We have found that people will participate in a survey if it is done correctly. Since we know that millions of us are interacting every day, it is a no-brainer to use this knowledge as we improve our online visibility with our most important target audience. Adding this survey to your business website is a great way to get involved with your online community. Staying involved will keep your site competitive and sought after by online consumers.
What are some questions to ask?
As you develop your survey you’ll want to ask the right questions. Find out how they found you online, why they chose you over other competitors, how they think you could improve, and what products or services they suggest you add to the site. Another important question for the survey is to ask them if they would recommend your website to others. Knowing the answer to these questions will soon boost your site to one of authority. Again, learning all you can about your customers is a top priority for all online businesses.
Constant communication with your audience is key:
It can’t be said enough how important it is to stay connected with your online community. Online research using a survey and other unique ways of gathering information offers businesses a greater advantage among a larger population. These online surveys can vary in length as well as format. Before the internet, our target audience had very little ability to connect on an ongoing basis. However, today the sky is the limit and it is important that all online businesses get on board.
Conclusion to Improving your website rank in the SERPS:
To gain rank within the SERPs (search engine results pages) it is important to focus on your website’s position. This goal can be accomplished by developing a well-thought-out audience strategy. Adding any element to your website such as an audience survey helps you get to know your customer. We all want to rank #1 on Google and top search engines. This will mean you’ll get more visits and your credibility will instantly be known.
Experience tells us we must put some real effort over time in achieving this goal. We certainly cannot trick or game the system. Improving your online reputation by adding reputable backlinks and having an authoritative website is still a part of Google’s strategy for ranking top websites. Your website page authority matters and provides search engines with a clear view of your reputation.
Using top strategies such as adding a survey to your site to gain valuable feedback is one of the best ways to improve rank within the SERPs. Others include keeping your content relevant throughout the site and adding new industry information consistently.
Stay tuned to Inside Design Orlando as the Orlando Website Design wizards offer new tips to get ahead this year. Contact us to discuss issues that arise regarding SEO and improving your website rank. In the new year, you might consider upgrading your current site to a new modern platform. We are here to assist you.
We wish you all a safe and healthy new year ahead.
