It is no secret that we must all work continually to maximize SEO exposure for business websites. It is no longer adequate to build a great website and stop there. Just as a flower needs water to continue to grow, so do our online businesses need optimization to compete online today. Competing with Google’s organic and local search results takes constant effort. Search engines are constantly changing their algorithm and none of us can hope to trick or manipulate the system. Only hard work, adding new content, and staying on top of new optimization techniques will work. Today we will again discuss several steps to bring success our way.
Asking clients to write a positive client review:
As you develop project after project, you will no doubt build a list of happy online clients. Your hard work and the work of your team should not go unnoticed. One of the top ways to maximize SEO is to request your client to provide you with a great review. Once you have completed the new website, there should be no hesitation in requesting a client review. After all, you have provided a great new tool for the client’s online success.
When is the best time to request a review?
Request a client review right away while the client is first enjoying his new site and the project is fresh and new. You may forget to request this later on and this is one of the best ways to improve your brand and maximize SEO. Remember that consumers will always read online reviews. You may consider setting up Google reviews or just ask for a review to place directly onto your website on a separate page. Each and every client review is golden and will add trust and loyalty which builds your website’s popularity.
Promote your website to local directories:
Promoting your site to local directories will help to attract the right customer to your website. A first step which we suggest to our clients is to announce their website launch on social media. Additionally, try to get yourself listed on as many directories as possible, such as national and global businesses. Search for business organizations in your area and find out how you can be listed in their databases. To maximize SEO further, you could also consider launching paid advertising campaigns, creating periodic email newsletters, and partnering with others in your industry.
Improving meta language to maximize local SEO:
To continue to maximize SEO it is smart to develop local content. In this way, you can be sure to attract a larger target audience than concentrating only on non-local consumers. Add keywords within your body, title, and meta tags of your content to attract local buyers. This method will bring you higher quality leads. Research ways to use keywords pertaining to industry events as well as content on used local news shows.
How consumers use the local search:
Consumers normally search for businesses close to home. Since the Pandemic started, shopping behaviors have changed and it is good to know this and address this change. Build search terms based on geographic locations. In other words, concentrate on content from the areas where your target audience lives. Additionally, be sure to add these keywords (search terms) within blog posts and throughout social media content. Most local businesses use keywords that target the main service or product. Add these primary keywords and phrases to your metadata (within the source code of your website) behind the scenes. I also suggest that you know what your competitors are up to.
Visit your competitors’ sites and this will give you a better idea of how your site may be seen by your own consumers. If you see there are areas you need to address, contact your webmaster and make those changes. If you are able to make the changes yourself, all the better. Staying relevant with smart technology and keeping up with your competitors requires you to know what is going on at all times. Visit Site Pro News to read about any new technology which could help your brand and stay alert. Competition today is fierce and those clients that are in the know will be the most profitable.
Orlando Website Design News:
Congratulations to Central Tinting Orlando. Our client is enjoying their new website which is now available to online visitors. They are providing great 3M products for adding window tint to both residential and commercial buildings in the Central Florida area. We hope you all stay safe during this hurricane season and enjoy the holidays ahead.
Stay tuned for more next time and contact the Design Wizards of Inside Design Orlando for your next big design project. Browse our large portfolio to see our latest completed design project.
