Today is it crucial to improve the organic listings for your online e-commerce website. This blog post will be all about how to maximize SEO for e-commerce websites. Every page of the website to include products and any category pages must be included in this maximizing effort. Building valuable links to other relevant sites must also be included in this SEO project.
Showing up first on the SERPs:
We all want to show up first in the SERPs (Search Engine Results Pages). Successful entrepreneurs use product keywords that explain clearly, what e-commerce websites provide. Following this method will ensure that an e-commerce site’s content and keywords will pop up quickly when a customer searches Google. This is what is referred to as SEO Nirvana. Understanding this SEO method will bring the top SEO results.
Link building for e-commerce websites:
Start choosing and building relevant links based on the categories of products you sell or the service you provide. Research using Google for any listings or associations you feel would fit well with your brand. These links should be highly considered for a listing on your site.
Sorting the results for user experience:
When customers reach your site they must be able to find products and services quickly and efficiently. The best way to sort items on your e-commerce site is to follow the tips below:
- Top selling items
- Prices from low to high
- New products offered
- Most popular items
How to list items on e-commerce websites:
Feature a mix of feature different items with different sizes, styles, and colors for best results. It is not a good idea to list items alphabetically on e-commerce websites since most consumers are using a specific word search. Show off a variety of products and services. Stick to an item placement that might fit with a personal shopping experience. Consumers are looking for a variety of choices, and being able to compare choices before making a purchase.
The value of a fast-loading e-commerce site:
None of us today want to wait around while a website is loading. This is the kiss of death for brands with slow-loading sites. Most customers just click out and go to faster-loading sites. This can cut your profits and cause chaos for any online e-commerce business website. If your site does not load within a few seconds check immediately with your website host to determine how to optimize your website to load quickly. Check out a few of the reasons why your site may be slow to load:
- Images not optimized (ask the webmaster to compress all images)
- High-traffic website (consider more bandwidth)
- Too many videos on the site (optimize and compress them)
- Too many advertisements (reduce third-party ads)
- Hosting company is inefficient: (change hosting companies)
Providing clear information for search:
The appearance of your search engine content is crucial as consumers navigate e-commerce websites. As they use a keyword for search, they should be immediately directed to a page featuring different sizes and styles relating to their search. All product images should match the item description. Make every effort to help those searching your site to find the item in a hurry.
Use dropdown menus whenever possible to improve their search experience. Check links to all items to make sure they work properly. This should be done on a regular basis for maximum efficiency. Remember, your customers have many choices online to buy products. Those e-commerce websites that stand out in the crowd are those that are easiest to navigate. A good or bad user experience will make or break your online business.
Inside Design Orlando News & Views:
Contact us for pricing e-commerce websites. We offer special savings throughout the year. Our SEO technicians are also available to assist any website owner with search engine optimization training. Be your own best advocate and learn to promote your own e-commerce website. Help is available.
We hope all of you will enjoy a great Independence Day and we hope to see you back next month for all things design and programming from the Design Wizards.
Jean Holland-Rose
Chief Creative Officer & SEO Professional
