Today it is so clear that most consumers use the internet to purchase goods and services.  Therefore, it is easy to understand that online website promotion is the path to success in November of 2020 and into the coming year.  Along with site promotion, keeping our sites updated and full of great functionality is what viewers are expecting.  If we fall short, we will not be competitive in today’s marketplace.  Here are a few suggestions for site promotion:

Use the three big local listing services. …

  •  Start a blog (add one to your website)
  • Hire a professional blogger (we have a list available)
  • Connect your blog articles to social media
  • Update SEO on your company website
  • Go directly to Google for advertising solutions

Importance of blogging in today’s environment:

Online website promotion should include blogging regularly.  If possible hire a professional content writer for best results.  If you do not have the budget for a professional you can still add a blog to your site and add content yourself.  We are always asked if blogging is still a great tool for SEO (search engine optimization).  The answer is definitely “yes.”  This will promote a superior user experience and boost future sales.

User experience refers to an individual’s attitude and emotions regarding specific products and services.  It determines the way an online user makes a purchase.  To offer a superior user experience online websites must be free of confusion.  As we visit websites, we have all been to those sites which are full of confusing elements.  Throughout the site, you must strive to offer a clear picture of what you are all about.

Site navigation menu:

The navigation menu should be kept as brief as possible with fewer choices.  This allows the user journey to be easy to understand and full of avenues to get more information. List only the major pages on the header menu to avoid confusion.  For other pages, choose a user-friendly dropdown menu.  As the visitor scrolls from the top to the bottom of the page, we recommend using what we call a “sticky menu.”   This menu will show up easily on all pages so the viewer has every opportunity to find what they want efficiently and quickly.

Maintaining website consistency:

Keep in mind that consistency will pay off in a huge way and should play a huge role in online website promotion.  Whatever elements you develop on the home page, use this same functionality on the additional pages throughout the website.  In other words, if you have a menu item at the top of the home page, then the menu should remain visible on the other pages of the site as well.  You might also consider creating a call to action element (button on other pages) to assist the users.  This is “real’ consistency.  You will be allowing them to find items of interest from all pages of the site.

A custom design requires a unique and different layout for all individual pages and this method takes time. This method of design can also be very expensive.  By using a “consistent” and similar layout for all pages, you can save considerably on design costs.  Ask the developer to create consistent, usable templates for page layouts to save on cost.  Inside Design Orlando has developed several cost-effective design packages.  These include a re-usable page layout.  All of these are advertised on our website.  A small five-page Word Press design costs as little as $795.

Great and relevant content wins the day!

Adding relevant content to your site is also a powerful and useful tool to build brand awareness.  Remember, “content is still king.”  Your site traffic will increase as your blog articles become consistent and popular with your niche audience.  Adding this new content provides Google and top search engines a reason to return over and over to crawl your website.  Your new material will then be indexed.  Over time, you will begin to show up in the SERPs  (search engine results pages.

Blogging organically and consistently outranks all other content-delivery methods.  This strategy will boost website results in the SERPs (search engine results pages).  Along with blogging regularly, developing a social media profile is another SEO strategy worth considering.

Visitors want to know all about your expertise, your niche.  The more you educate them through white papers and case studies based upon fact, the more your website conversion rate will grow.  Great blogging methods will turn visitors into “real” buyers.  Thus your ROI (Return On Investment) will soar to new heights and your viewers will become followers.

News from Inside Design Orlando:

This has been a challenging summer and fall with the COVID-19.  Even so, we have been blessed with welcoming many new clients using our web design services to re-design their current sites and to develop the new first time sites for up and coming entrepreneurs.  Here are a few of our recently completed projects:

We are now working on four to five new websites each week and have offered three great design packages that are cost-effective for all new clients and for those looking to re-design current sites.  The new prices are listed on the home page of our website.  Contact us to discuss how we can bring you into the new year with a brand new updated website.  As we mentioned before and in conclusion, add the best organic content you can to your website and to your blog articles.  Any content should actually provide value to the readership.  Offer them savings on your products and services.  Give them a reason to become a follower.

“Design is not just what it looks like and feels like. Design is how it works.” — Steve Jobs, co-founder of Apple, Inc.

Thanks for stopping by and hurry back for more next time.

Jean Holland-Rose
Chief Creative Officer & SEO Professional