Our blog topic today is how optimized websites help businesses succeed in 2022. The current online community is daunting and those businesses that do not have a well-developed website will pay the price. New websites are being produced daily in the thousands. those business owners who have a great website and keep it optimized and current will be the ones who succeed and thrive. All new websites must be appealing and stand out in a crowd of competitors. Today, the audience’s attention span is very short and they want to find information, goods, and services quickly. The website which is optimized and most appealing will have the highest conversion rate. A conversion rate is determined by calculating the number of consumers who actually made a purchase from the website This number is then divided by the number of total customer interactions that can be tracked at any designated time period.
Mobile-First web design strategy:
For best results, the website platform should be developed using a mobile-first design strategy. This will ensure that today’s smart technology will be used in building optimized websites. Although there are three views for the website which include the computer view, the tablet view, and the mobile view, the mobile view is developed first. The mobile view will have the latest functionality and be very user-friendly. Using a Mobile-First design strategy will ensure that your site will load quickly on smaller smartphone screens. Your visitors deserve a quick and easy viewing experience.
The importance of website typography:
Most of us today use our mobile phones to shop online and we expect to read the text easily and quickly. Avoid fonts that are hard to read. Using a high-quality font will make this easy to navigate the website. These fonts are not as expensive as they were in the past. You can also find Google fonts free and easily available online. You would be surprised to know how many visitors will leave the site if they find your content hard to read. Choosing the right typography makes all the difference.
How often should you re-design the site?
New technology is moving on. To take advantage of any new features available, we suggest that you re-design the website every three to four years. This will keep your site relevant in the online marketplace. Adding these new bells and whistles will keep your site fresh and offer more functionality to consumers visiting your site. Contact the design wizards at Inside Design Orlando for a design proposal. Consider a new design for the new year to boost your success in 2023.
Using Instagram on your website for social media:
We know that Instagram is among the most popular social media platforms. Visitors will love the stories and pictures you add consistently. It will bring the most user experience and exposure to your target audience. It is a great tool to use to improve your brand’s popularity. The best option for using Instagram on your website is to add it as a plugin and have it available on the home page for viewing pleasure. Showing off your latest marketing strategy using videos, pictures, and content is a great move to optimize your website. The advantages for using Instagram include:
- Improve brand engagement
- Increase followers and like
- Display your recent posts
- Use Instagram for targeted ads
Including video on the website:
Any visual media added to the website is a great advantage for small and large businesses. It will boost the appeal and offer visitors the information they are searching for quickly and efficiently. It is a fact that many folks would rather watch than read content so the video additions cover this. Another thought which holds true is that video presentations tend to stay in the minds of visitors even after leaving the site.
How about adding illustrations to the site?
Adding custom illustrations increases interest in our websites. Illustrations carry the brand message to a new level. Well-made illustrations convey the site’s message in a modern and sophisticated manner. This is another reason to hire one of our talented designers to develop your next website. Contact us and browse our portfolio to see our finished website projects. We look forward to speaking with you and putting together a formal proposal for your next re-design.
Blogging to build an authority website:
Blogging (storytelling) explains why your product is worthwhile and how the product will benefit the consumer. Staying interactive, and using this blogging strategy will raise your website to one of trustworthiness and authority. Because we buy from those we trust, having an authoritative website is sure to attract the most traffic. Google and top search engines look for this interactive effort as they assign rank and value to business websites. Authority websites are always found at the top of the SERPs (search engine results pages). Blogging on a consistent basis and those businesses with optimized websites will always hold the key to greater online success.
News & Views:
Thanks for stopping by today to review our work and read our latest blog post on optimizing websites. We welcome two new website clients waiting for their great new re-designs. Swet Construction Group and Dreamscapes Pools and Spas here in the Central Florida area are looking forward to their big new reveal in the next month. Keep in touch for your next big web design project.
We hope you will all enjoy the Halloween holiday ahead. Hurry back for more next time.
Jean Holland-Rose
Chief Creative Officer & SEO Professional
