Optimizing website page views for SEO

May 1, 2023

website page viewsIn this blog post, we’ll be discussing how to optimize website page views for SEO.  If your website loads slowly you’ll soon see that your traffic will be affected in a negative manner.  There are links online that help you determine your page view value.  One of them is called WPMU.DEV   By optimizing your website page views you will get better search results and higher conversion rates.  Here are a few items to work on as you increase your website speed for 2023.

Optimizing your images:

Any image you add to the website must be optimized for the best website page views.  This means you must reduce your image’s file sizes.  It is best to keep the images at around 1,250 pixels to 2,000 for best results. Don’t worry, … your image quality will remain high enough for all to see properly.  Larger images will always slow down your website pages. This will cause your visitors to have a negative user experience.

The right type of file format for images:

website page viewsWhen adding images to your website, there are several types available to improve website page view speed  Here are the types of file formats and links to explain each one.

  1.  PNG – This type of file produces a higher-quality image.  PNG files are great when you are using simple images
  2. GIF – This type of file uses specific color choices. A GIF file is the best choice for animated imagery when color is needed.
  3. JPEG – This type is strongly suggested since you can adjust the level of quality and the JPEG file allows you to keep a good balance with file sizes.
  4. XR and WebP.  These types of files may or may not be supported by universal browsers

Clean up the website code, etc.

If your site page views are loading too slowly, you might want to clean up your website code on all pages of the site.  We also recommend that you remove all comments.  Next, remove any unnecessary elements and reduce white spaces within the site pages.  Always re-check your site content to correct any grammatical errors.

Identifying other problems with a slow website:

If you find your website page views load too slowly it may be because of one or more of the following reasons:

  • Try moving your website to a performance-optimizing host
  • Consider reducing the number of plugins
  • Reduce the number of JavaScript and CSS files
  • Add website caching to your website
  • Optimize the image sizes

Factors to improve the page view loading speed of the website:

website page viewsUnderstanding the metrics on how the website page views are impacted is very important.  Your website pages must load quickly and seamlessly.  The speed of the website page views also impacts the UX (user experience) and controls the website’s placement in the SERPs (Search Engine Results Pages).  The content from the website must load quickly. Here are a few items that could control the way your site loads.  Follow these tips:

  • Keep images, and video files to a minimum for the best results
  • Avoid adding too many plugins to the website pages
  • Check the website coding and scripts for the correctness

website page viewsPage view speed is very important.  If your loading time increases from one to three seconds, your bounce rate will increase substantially.  If the page takes five seconds to load, you are facing a 90 percent bounce rate and are losing the majority of your visitors to other faster-loading sites.

Limit page views:

Visitors to the site are expecting the page views to load within two seconds or less.  Even a one-second delay will cost your site many chances to serve your target audience.  Experience shows us that over 40 percent of visitors will abandon any page view that loads slowly.  If your site takes more time to load you can expect to lose over 1/2 of the visitors who could otherwise become frequent visitors to the site.  Therefore, page views will surely increase the conversion rate and enhance customer satisfaction.  This also keeps Google happy and your ROI (Return ON Investment) will benefit.

What is ROI and how is this important?

website page viewsROI refers to how many visitors actually purchase goods or services.  Thus, the Return On Investment or ROI says a lot about how your site is being managed day to day. and how it performs based on your competitors.  Determining ROI can evaluate investment opportunities and your future investments. You can easily find out how much items could cost, and what you could expect as far as maintenance and setup.  Further, ROI can estimate profit margins over a select period of time.

Thanks for stopping by today.  Stay connected for all things web design and programming.  Contact our Design Wizards for your next website project.  We are here to assist you in designing your first site, re-designing a current site, and helping you to become an independent website owner.  We offer classes (online) for blogging and design.

Jean Holland-Rose
Chief Creative Officer & SEO Professional

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