Today we’ll be talking about the advantages of SEO and UX in Web Design. The combination of these two disciplines will boost website visibility and conversion rates for any brand. This cohesive user experience is now paramount to meeting the needs of your target audience.
SEO and UX work together:
The combination of UX and SEO blend perfectly and includes the following marketing factors:
- site navigation (menus)
- overall web design
- loading speed
- relevant content
- mobile-friendliness
Digital marketing strategy:
SEO algorithms affect any digital marketing strategy and are always changing. Top search engines such as Google are looking for top websites, optimized and full of organic content. SEO brings organic traffic to your website, while UX provides a better digital experience for visitors who find your site. Digital marketing strategy is sometimes referred to as online marketing strategy. This is a method for connecting with potential customers looking for products and services online.
Methods to use include texting email, social media, and online ads. Older marketing methods such as television, radio, and the like are not as instrumental in reaching audiences as they were in the past. Users are now choosing to use the internet the most since most of us stay close to our smartphones constantly. A digital marketing strategy using social media, email marketing, and content development produces the best results by converting visitors into actual buyers.
Digital marketing statistics:
Today we estimate that 4.9 billion people globally turn to social media to search for products and services needed. Future predictions estimate that the number could grow to over 5 billion by 2027. Facebook is still on top for the software chosen as most active in 2023. This is followed by YouTube, WhatsApp, and of course Instagram. We urge our clients to stay current with the latest SEO and UX. Consider setting up an Instagram Company account. This has proven to be a top SEO tool this year.
Use social media for site promotion:
Any online advertiser can set up an Instagram site for free. Because Instagram pictures, etc., are stored in the cloud, the amount of content and images added to websites can grow as needed. This fact means that the loading speed of the website is not affected by the amount of imagery and content added. This is a huge benefit of using Instagram for website promotion.
We suggest starting with only a couple of social media channels to begin a digital marketing strategy. The main goal is to be consistent and stay regular in connecting with your target audience.
SEO and the SERPs Pages:
To achieve top SEO value and brand awareness, what you offer must be found quickly by those searching the web. Your website must show up in a prominent place in the SERPs (search engine results pages). If this is not the case, you are missing out on business and falling behind your competitors. There are free tools online such as the Google Keyword Planner and others that can help you succeed. You can also consider paid SEO tools such as hiring a professional blogger to keep your content current and relevant. We have a list of SEO Technicians available. Contact us to find out who may be available.
Advantages of hiring a blogger:
Professional bloggers stay up to date on changes happening at Google and could be the best bet for you to stay on top. They are professional copywriters and can offer differing views to keep your site relevant. Blogging regularly also increases UX (User Experience) along with SEO value. When your site is full of new and interesting content you can bet search engines will list your site higher in the SERPs. Your site will soon be known as an authority website within your area of expertise.
Remember, the faster your target audience locates your site, the better your ROI will become. Today, those searching the web have many options and prefer to find products and services quickly and efficiently. Our smartphones are always with us and we have come to expect that everything we need is just a click away. A slow-loading site could be the “kiss of death” for any profits expected.
Conclusion: Advantages of SEO and UX Design:
Every website owner realizes the importance of SEO (search engine optimization). Much effort is needed with the ever-changing SEO requirements and changes. Staying ahead of these updates allows the website to appear higher in relevant search results. But, along with SEO relevance, User Experience (UX) also factors into this equation. User Experience is measured by the design and development features. So, SEO and UX are equally important to reach the best results in the SERPs (search engine results pages). Here is a list of items to pay attention to as you build a successful website:
- Choose a fast server (hosting is important)
- Visual identification using informational imagery
- Content should be kept to a minimum
- Bulleted content is efficient and works well
- Images should be compressed for fast-loading
- Subheadings to separate content throughout the site
- Meta tags added to the source code (clean code)
- A user-friendly navigation system (menu value)
- Clear and concise calls to action verbs
- Fast-loading website for efficient search
- Internal and external links
Orlando Website Design News:
Summer is almost over and our design team has been hard at work publishing new projects and looking forward to working with our clients this fall. Congrats to the team at Classic Event Rental which is located in beautiful Ashville, North Carolina. Their new web design is now available for customers to use as they plan weddings and other special occasions. The navigation system is especially user-friendly as it provides fifteen (15) pages of visual product options in an easy-to-use dropdown menu.
A warm welcome to our newest client Brittany Diaz from Faith, Trust, and Pixie Dust. This website promotes VIP tours to those visiting Orlando. The new design will be published in early September.
Thanks for stopping by and hurry back for more from the Design Wizards at Inside Design Orlando (an Orlando Website Design Company).
Jean Holland-Rose
Chief Creative Officer & SEO Professional
