In 2022 it is important that new entrepreneurs become familiar with SEO tips for online success.  SEO (search engine optimization) is a powerful part of any website’s success and drives business your way.  Competition among online businesses is high and those who are prepared best will earn the highest rank in the SERPs (search engine results pages.)  These are the site owners who stay on top of all optimization techniques by keeping the website pages current with relevant content.

How important is website rank?

SEO TipsWe all strive to have our website show up on the first page of the SERPs.   As a visitor uses a search phrase, they quickly receive search results from Google or another search engine.  Unfortunately, we know that 75% of those searching the internet for information, rarely go past the first page of the search results.  If your website is not found among those on the first page of the SERPs, your chances for success are compromised.  This is why your website rank is so important.

The value of long-tail keywords:

One of the best SEO tips we could suggest is to include long-tail keywords throughout your website.  Long-tail keywords are searchable keywords used within a phrase.  Start with any relevant phrase containing a focus keyword.  Build page content using this focus keyword.  Next, choose primary and secondary keywords to add to the content.  Secondary keywords refer to those words that support the main keyword.

Additionally, the keyword strategy should extend to the meta tag placement within the website’s source code. With online competition being so fierce, improving your long-tail keyword strategy will pay big dividends.

Research your keyword competition:

Research to determine what keywords your target audience is using in online searches.  In other words, find out what keyword strategy your competition is using.  Next, compare this to your own keyword method.  We suggest checking out the Google Search Console to see the terms most searched.  On your home page use your primary keyword several times within the page content.  Using this method will teach you how to improve your rank. You’ll be able to boost your conversion rate and build your brand to a new level in 2022.

Choosing a great URL for your website:

SEO TipsOne of the most important SEO tips to pass on to our new entrepreneurs is to carefully choose a domain name.  Top search engines consider your URL as a major ranking factor.  They also grade your URL based upon how well you have used focus keywords within the URL  The shorter the better.   Keeping the URL between 50 to 60 characters maximum is crucial.  Our marketing team will assist you in making this choice.  Contact our Design Wizards to discuss what URL is best for your brand.  Remember, longer URLs have less importance.

Choosing an SEO Friendly URL:

  • Keep it short (no more than 60 characters)
  • Use only lowercase letters
  • Use hyphens to separate words
  • Describe your brand content

Do multiple URLs help SEO rank?

The answer to this question is “no.”  Trying to purchase multiple URLs (website domains) can confuse search engines and can harm your ranking.  In the past this practice was rampant and website owners were purchasing many URLs thinking it would hurt their competition.  This is not the case.  Search engines caught onto this attempt to game the system.  Today, each domain must have its very own website to make a difference.

Building an authority website:

SEO TipsFor new entrepreneurs, one of the main goals to achieve top SEO results is to build an authority website.  Doing this includes adding high-quality backlinks.  Link building is a priority for all websites and is considered an important ranking factor.  However, adding any backlink will not work.  The backlink must provide a source of information related to your brand.  If the backlink has no benefit to your target audience, avoid adding the link.

Once your site is known as an authority website you may find that content writers, bloggers, etc.,  will recognize your value and offer to contribute content to your blog page.  We have found this is a useful practice and allowing guest contributors offers a new and fresh perspective to your website.

What is the value of a reciprocal link?

When you exchange links with others in your field of expertise, you are adding a”reciprocal” link.  These links hold more value with search engines, but only when done correctly.  This method is not as important today as in the past.  In 2022, SEO methods for keeping your content up to date, optimizing page views, and how quickly your site loads hold more weight.

SEO tip to format your website content:

Formatting your content for SEO is more valuable today.  First, present your website content in a concise and easy-to-understand manner.  This will help to improve your organic search results.  Use heading and subheading within your content and make sure all text is original to avoid plagiarism.  Keep sentences to a maximum of 20 words and paragraphs should be short.  Include keywords in page titles as well as meta descriptions.  Remove anything from your pages that load too slowly, such as large images.  Keeping your bounce rate to a minimum will boost your overall online success.

Other SEO tips to consider in 2022:

SEO TipsSharing content and networking with others is a great way to improve your brand awareness.  Look for informational websites and listings within your industry and join forces.  Ask to have your company website listed with these outside entrepreneurs.  Join professional associations, and connect with other business organizations to increase your online credibility.

Additionally, review your website and find out if you have plugins or elements that should be eliminated to decrease load time.  By cleaning up your current site and following the SEO tips here you’ll see a big difference in traffic patterns.  Continue to add great organic content consistently and follow the SEO tips here for a successful 2022.

Thanks for stopping by and we hope all of you are having a great new year.  Stay tuned for the big reveals as we launch five new sites in the near future.  Get in touch with our Design Wizards at  Orlando Website Design Company for SEO questions or concerns.  Browse our portfolio to see our latest work.

Jean Holland-Rose
Chief Creative Officer & SEO Professional