Experience has taught us that there is great value in allowing guest posts from time to time. This can be an amazing off-site SEO strategy when done properly. Guest bloggers can definitely bring a brand new perspective to any company website. This guest blogging strategy can increase traffic and keep our website higher in the SERPs (Search Engine Results Pages). It sounds great but there are boundaries that must be adhered to for the best results. It is not a good idea to accept every blog submission you receive. Each one needs to be vetted and researched to make sure the guest post content works for your individual brand.
Guest post advantages:
- Offers your readership a different perspective
- Increases traffic and conversion rate
- Boosts overall content published
- Brings your audience a more diverse point of view
- Helps to build your brand to one of authority
Professional high-quality, original content only:
The content must be only high-quality and completely original. The submission material must be proofread to make sure your content is free of spelling errors and bad grammar. The completed submission should be written by a professional content writer. Additionally, the guest post material should be relevant to your website theme and existing content.
When this content is received and used, there should also be a backlink offered to the guest contributor. Last but certainly not least is to make sure that the blog submission has not been used for other companies. The blog article should be written just for your company (for your brand). Avoid scams, duplication of content, and anything which could be considered plagiarized content.
Guidelines to select the right blog content:
- Ask for a list of topics you feel work for your brand
- Provide a word count to the guest contributor
- Request images to enhance the content
- Ask for educational material worth reading
- Suggest a short turnaround time
Research the author’s credentials & website:
By researching the past work of your guest blogger you will discover very quickly the value of their submissions. Ask to see the work they have done for other companies and check out their relevance and value. The world of the internet is very competitive and the best blog content receives the highest rank. The old saying, “you’re only as strong as your weakest link” rings true in this scenario. If your guest blogger is talented and constantly produces great content you will be on the receiving end of that talent. You’ll suddenly reap the benefits of a higher SEO rank. You’ll be excited to give your new guest blogger a backlink to advertise his or her expertise. There are lists online providing guest bloggers. Do your due diligence and choose wisely.
Setting deadlines for posting new content:
It is best to work closely with the client regarding the publishing deadline since the content writer may blog for several companies. Suggest relevant post titles yourself to ensure that all blog articles are related to your brand and current events. If time permits, review the manuscript and approve the content before it is published. Set a reasonable deadline for those preparing the guest post. But remember to keep publishing deadlines strict enough to improve your rank. Consistency is key to boosting your rank in the SERPs. Try to have the content posted at the same time each week or each month.
Looking for guest bloggers for Orlando Website Design:
As an authority website, we are always on the lookout for great guest blog contributors. There is nothing better than to find that amazing guest post to entertain and educate our readership. We encourage those wanting to contribute a guest post to contact our team right away. We are accepting topics on web design, programming, e-commerce solutions, and anything related to SEO. As long as the material is related to our theme we are happy to review any submission.
Orlando Website Design News (Inside Design Orlando)
Dr. Cicilioni and his staff at Altiora Med Spa are looking forward to their new re-design in the works now. The holidays are just around the corner and we are hoping to deliver the new site just after Christmas. The new site will feature many new bells and whistles and offer the Cosmetic Surgery Spa a new look for the new year. Please stay tuned for the big reveal. Remember we are always “mobile-first” designers and look forward to welcoming new clients in the new year.
We are also working on a new re-design for Reliable Peat located in Groveland, Florida. Their site has served them well but needs a refresh for the new year. Again stay tuned for the big changes on the horizon and keep those guest post submissions coming our way.
We wish all of you a happy Christmas season. Hurry back for more from the Design Wizards at Inside Design Orlando.