This blog article will be all about user-generated content (UGC). This is previously published information from another website. This could be a story, a photo, or a video. It could even be content from a forum that is related to your brand. Stories are always popular since it is an easy way to share brand messages and build a strong social media presence. Adding a few video stories are also a great idea because millions of consumers love to watch video online.
The two leaders are Instagram and Facebook. This content is watched by over 500 million users daily. User-generated content builds your online credibility to recognize your brand as an authority website.
Why is user-generated content important?
Due to the increase in social networking choices online, user-generated content has become very popular. Consumers are generating brand-specific content that is extremely important to influence the target audience for any brand. Some media professionals build their entire online businesses based on UGC (user-generated content). The consumers are free to create the UGC content rather than the brand representatives. This helps unpaid contributors provide content that can be republished and promoted for more revenue streams.
UGC provides authenticity:
The online community today is very competitive. User-generated content must be authentic. It works best when the website business adds authentic reviews, pictures, and other relevant content bringing additional attention to brand awareness. Prepaid outside authors can now partner with the brand representatives to boost the site’s value in the SERPS (search engine results pages). With the iPhone camera getting better and better, we can all now take perfect images to be used in all sorts of online marketing endeavors. This form of user-generated content has improved the ability to reach more online users. Most buyers are now ok with receiving photos from real people recommending products and services.
What storytelling content is best?
We all want to purchase or use services preferred by others. Great storytelling is a huge part of this and also enhances user-generated content (UGC). Your target audience will enjoy reading about the human side of your website business. It is also a plus to show how your brand has progressed with social awareness. Today there are so many options online and making it easier to choose the best one will go a long way to boost your own brand.
Opinions do matter when we discuss UGC (user-generated content). The target audience is looking for information. The experiences of our friends, family, and other acquaintances matter. In fact, it is noted according to the current Nielsen ratings, over 92 percent of those looking for information will listen to the recommendations of these folks. We will also read online reviews for things such as retail brands, finding the best dining places, and more.
Online reviews have gained importance even from those people we do not know. Additionally, Social media plays a bigger role today in website success. Word-of-mouth recommendations have morphed into online reviews, opinions from others as well as information from social networks. We urge all of our website clients to add customer reviews and testimonials on the home page of their company websites. This is today’s new normal and helps to generate higher ROI (Return On Investment).
Employee-generated content:
People trust other people. This is especially true when talking about Employee-Generated content This content helps to explain the story associated with your brand. This marketing method is very similar to today’s “word of mouth” recommendations. EGC (Employee-Generated content is accomplished by adding employee content, pictures, and videos of employees at work. Just like user-generated content, EGC promotes important authenticity to stories published and increases the site conversion rate.
Orlando Website Design News:
Thanks for stopping by today and reading our latest post on user-generated content. We are hoping to launch three new sites before the holidays. The ProOne Video team is excited to see their newly re-designed site which has just been launched.. Dreamscapes Pools and Spas are working hard on providing us with new images for their new site for a December launch. We are also welcoming the professionals from Intel Revenue Management who are working with our designers to complete their new site which will be published shortly.
We wish all of you a safe and wonderful Thanksgiving Day ahead. Stay tuned for more next time from the Design Wizards at Inside Design Orlando.
Jean Holland-Rose
Chief Creative Officer & SEO Professional
