If you are a non-technical person and have very little or no budget for web design you will probably be considering one of the FREE website offers from website builders such as Weebly, Squarespace, Wix and others now being advertised. Most are very similar and make their money by charging for hosting or other services which you’ll need going forward.
Unfortunately, in order to keep customers and to grow their user base, many of them make it hard or impossible to move content once it is posted. This stops the customer from exporting information if they are not satisfied with the specific service. You are virtually locked in. For business, ownership is a major factor to consider when you review the pros and cons of a free offer to build your site. Many of these companies do not allow you to own the site and in essence you are simply renting their space and must follow their rules.
These so-called “free” options are ok for hobby websites, and also for a temporary situation. We do not recommend this as a permanent option. A business site needs to be professionally designed by a multi-media designer who understands the functionality needed for success online. SEO friendly source code and professional design methods make the site stand out in the crowd. Many of these options are just too generic, offer only a small range of elements, may not work on mobile devices, and may require additional fees, not mentioned at sign up. In our opinion, they fall short in competing with the more professional business sites online.
Your partner for success with SEO:
We feel that hiring a professional design company will bring you the best chance for success. One of the things we provide is continuing education for our clients to stay current with the smart technologies and the latest SEO algorithm changes. Free website companies are not involved with customer success, but rather promote their own success by building their customer base. When you hire a professional company to design your site, you have a team of professionals available to help you in this journey. The “real” cost of a free site may be too high to pay.
Contact us to learn more and to discuss a few cost effective options for the summer. We provide packages to suit most budgets and look forward to hearing from you when you consider your next project. Enjoy the week and hurry back from more next time.
Jean Holland-Rose is the Chief Creative Officer overseeing brand development and graphic design for Inside Design Orlando. She is also an SEO strategist for many websites nationwide, assisting clients to maximize their online presence through her proven marketing and SEO strategies. She encourages continuing SEO education and is passionate about new smart technologies.
New content will be added as it is available. Although we will attempt to keep information accurate, the accuracy of the information provided cannot be guaranteed. The content provided in our blog post is opinion and does not reflect any changes which may have taken place since the post date.