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Website conversion rate and design elements …continued
In this post we are continuing our discussion on design elements to improve website conversion rate. Color combinations chosen normally follow the company logo colors. It is important to use a dominant color from the color scheme throughout the site to appear coherent and professional. Using this dominant color will establish mood and enhance the site's personality. The other colors within the color scheme will be used sparingly and will point out interesting content which should be read by...
How color affects website conversion rate and brings online success
Color is the silent salesperson, affecting all marketing and web design projects. Color can change our mood, and alter our opinions. The power of color increases website conversion rate by attracting the attention of our target audience. A website with colors that are visually appealing works best. These are the websites we enjoy visiting, the spaces that are pleasing, and cohesive. Colors are normally referred to as either warm or cool, and are born out of our experiences with the world...
Audience communication … building blocks to online success
Everyone who browses the web is your audience. Your job when developing a website is to communicate with a select few called your "target audience." Don't be in a rush to get the site launched. Do your due diligence and develop a clear focus on elements needed to build target audience communication. A contact form is needed for most websites. However, there are some businesses that do prefer the customer call them before making a purchase. Building a great website does not happen overnight. A...
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