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Are keywords still used for website optimization?
The answer is yes … but in a different way than in the past. The new method to improve ranking is to use a combination of keywords, known as long tail keywords. This string of words now becomes a searchable term (or phrase). Long tail keywords are useful in page content and for blog articles. This new method is called “semantics” Staying current with new Google changes: With all of these constant changes in Google search engine methods, it has become increasingly important for clients...
Google's new "direct buy button" for paid ads
Over the next few weeks we have learned that Google will be introducing a new feature called a “Direct Buy Button.” Unfortunately, although it will certainly benefit those using paid ads through Google, it will not be included on any organic listings. The "Direct Buy Now" button will link directly to the individual items for sale. It does not encourage the visitor to visit a website, as the organic listings do, but instead prompts the visitor to simply "click to buy" items shown on the Google...
What is the “real” cost of a free website?
If you are a non-technical person and have very little or no budget for web design you will probably be considering one of the FREE website offers from website builders such as Weebly, Squarespace, Wix and others now being advertised. Most are very similar and make their money by charging for hosting or other services which you’ll need going forward. Unfortunately, in order to keep customers and to grow their user base, many of them make it hard or impossible to move content once it is...
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