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Will targeted keywords bring a higher SEO rank?
Yes, the individual keyword is still useful when used correctly, but it must be done in a targeted fashion. Some programmers are no longer bothering to use keyword tags at all, since the latest buzz is that they no longer hold weight with search engine ranking. However, they still count if a targeted keyword strategy is applied. The proper method today is to combine each individual keyword with other keywords of value to form a word string. This is referred to as long tail keywords and has...
Are keywords still used for website optimization?
The answer is yes … but in a different way than in the past. The new method to improve ranking is to use a combination of keywords, known as long tail keywords. This string of words now becomes a searchable term (or phrase). Long tail keywords are useful in page content and for blog articles. This new method is called “semantics” Staying current with new Google changes: With all of these constant changes in Google search engine methods, it has become increasingly important for clients...
Google's new "direct buy button" for paid ads
Over the next few weeks we have learned that Google will be introducing a new feature called a “Direct Buy Button.” Unfortunately, although it will certainly benefit those using paid ads through Google, it will not be included on any organic listings. The "Direct Buy Now" button will link directly to the individual items for sale. It does not encourage the visitor to visit a website, as the organic listings do, but instead prompts the visitor to simply "click to buy" items shown on the Google...
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