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Holiday email campaign strategies for business websites

Tis the season to be jolly and if you have a business website to promote, this is your window of opportunity. Millions of us will be searching online for savings and your email campaign strategies will be put to the test. We recommend that all businesses, small and large develop a holiday marketing strategy to capture these holiday shoppers. Creating a holiday email blast (newsletter to client base) Many clients know that most online businesses offer holiday savings and begin searching early...

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New organic ranking factors for 2018 and beyond

As we look forward to a new year ahead, we should pay attention to organic ranking factors which are required by Google.  Google rewards those websites that use content in a creative way to improve SEO.  Search behavior is driven by long tail key words which make up the Google search. In simpler terms just come up with a phrase which someone will be sure to search for in Google. Here are a few factors that Google will be looking for in the year ahead: The number of website visits to your site...

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How your attitude affects your SEO score?

Google prefers that everyone thinks that SEO is very complicated and too hard to master.  This is far from the truth.  Keeping an upbeat attitude and remaining positive and consistent in learning the tricks of the trade will bring the best results.  We do understand that the information on this subject can be daunting and you can become overwhelmed easily.  Our suggestion is to set aside a few hours per week to read the latest SEO methods. One of the top sites we recommend is "Site Pro News."...

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