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Choosing a premium domain name for business success

As you consider a domain name for your business it is best to keep it short and sweet.  If you can use a couple of great keywords which describe your product or service that is even better.  For examples, our domain name is "orlandowebsitedesign.com."  This domain name has been around for 15 years and serves us well. Experts in the field suggest that you keep the domain name to less than 50 characters if at all possible. In the past, the right domain name offered a significant competitive...

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Social media versus Google advertising

Many clients ask us how social media marketing strategies stack up against Google Advertisements. Although we prefer blogging as a first choice, many clients would prefer to buy paid advertisements from Google or work on developing their social media network. We have found through experience that Google does drive more traffic to the website as opposed to Facebook, or other social media accounts. The advantage of using Google advertising solutions directly is that the client can control how...

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What really drives SEO changes?

Google has driven online searches for the past two decades and the rules change constantly. Big engines such as Google will always retain the edge on deciding what small business websites to list in search results. Website content determines the value of our website. Our best advice to our clients is to keep fresh and new content on their websites. Write articles worth reading which has educational value to readers. This is the content which will be posted in the top organic Google searches....

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